What is 5 star, is it a concept, is it the décor, is it the fancy name of the restaurant and of the food, is it the well-dressed staff, is it the price of the food? By my standards and experience, NO! It isn’t. It isn’t all of the above. It is basically, to me, the quality of food and the passion of the restaurant owners and the cooks in what they do. In my opinion and experience in dining, food isn’t just a product you try to sell, like Lego, or coca cola, it is a need for human beings and a passion of those who love it, and to serve the food they love to eat.
In my journeys abroad, I found that the best restaurants, even those obtaining Michelin Stars are not usually the fanciest places, they could be a small family owned joint, run by the cook and his wife, with a simple menu offering a small variety of exclusive delicious, heart  felt food, in a cozy ambience, and friendly waiters. At the end of the day good food should be made by people who love making it and not by people who have to make it. The problem I see here in Saudi Arabia is that any restaurant that opens is a product of a well-funded business plan, and not from people who want to feed others what they love feeding themselves. Here it all depends on the extravaganza of the opening night and the foreign, usually French named chef they bring in to open it, who later disappears and is replaced by a cheaper inexperienced counterpart, and that is why, any lifecycle of most restaurants in the Kingdom, if you have noticed, is not more than a year. In fact abroad, in London, I still go to the same Italian restaurant my parents went to when I wasn’t even born, and the food is still as good as when I was a young boy, but here I cant even remember where I ate yesterday. So the point I am trying to make is, please, please, those of you who have a passion for cooking and not for business, make use of it and open a place I can call home, Yes I am talking to you...